UX Research for a Korean travel tech company to inform their market expansion
UX Research for a Korean travel tech company to inform their market expansion
A Korean travel tech company sought to expand their market position in Singapore and needed to better understand the purchase journey of Singaporean consumers.
A Korean travel tech company sought to expand their market position in Singapore and needed to better understand the purchase journey of Singaporean consumers.
Outcomes
The work informed aspects of the acquisition funnel including recommendations on boosting awareness, differentiation vs competitors and the key information in making a purchase decision for consumers.
The work informed aspects of the acquisition funnel including recommendations on boosting awareness, differentiation vs competitors and the key information in making a purchase decision for consumers.
Process
The project included in depth research with target Singaporean consumers and was completed end-to-end in less than 2 weeks.
The project included in depth research with target Singaporean consumers and was completed end-to-end in less than 2 weeks.
Testimonials
Team REX helped us solve a pointy user research problem in record time, and is an absolute breeze to work with. You know that someone really knows their craft when they make everything simple and knock out awesome results seemingly effortlessly. Doing user and market research is hard. Knowing what questions to ask, and how to ask them is an art and science - and finding good folks to discover with is even harder! Thanks Ruby & team. Awesome job.
Team REX helped us solve a pointy user research problem in record time, and is an absolute breeze to work with. You know that someone really knows their craft when they make everything simple and knock out awesome results seemingly effortlessly. Doing user and market research is hard. Knowing what questions to ask, and how to ask them is an art and science - and finding good folks to discover with is even harder! Thanks Ruby & team. Awesome job.
Anthony Howe,
Commercial Director
Ruby was not just a service provider; she was a partner in every sense of the word. From the onset, Ruby demonstrated exceptional expertise in UX research. What stood out most was Ruby's ability to handle a super tight turnaround without compromising on quality. The final report exceeded our expectations, providing us with actionable insights that were both insightful and practical.I am eagerly looking forward to future collaborations and would highly recommend her services to anyone seeking a proficient and reliable UX research professional.
Ruby was not just a service provider; she was a partner in every sense of the word. From the onset, Ruby demonstrated exceptional expertise in UX research. What stood out most was Ruby's ability to handle a super tight turnaround without compromising on quality. The final report exceeded our expectations, providing us with actionable insights that were both insightful and practical.I am eagerly looking forward to future collaborations and would highly recommend her services to anyone seeking a proficient and reliable UX research professional.
Puah Jing Wen,
Senior Business Development Advisor
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Ready to work with us?
Reach out and we’ll get back to you within two business days.