From Singapore to Bangkok, we bring strategic clarity to teams shaping Southeast Asia’s digital future
From Singapore to Bangkok, we bring strategic clarity to teams shaping Southeast Asia’s digital future
At Rex, we exist to make organisations more customer centric. Born in Southeast Asia and built for it, we work with ambitious teams to uncover real human needs across languages, cultures, and contexts. We specialise in working with teams who are building in the region for the first time, or who want to make sure their existing product works in a Southeast Asian context.
At Rex, we exist to make organisations more customer centric. Born in Southeast Asia and built for it, we work with ambitious teams to uncover real human needs across languages, cultures, and contexts. We specialise in working with teams who are building in the region for the first time, or who want to make sure their existing product works in a Southeast Asian context.
15+
15+
Clients
Clients
7+
7+
Countries
Countries
4
4
Continents
Continents
Scroll to learn more
Our values
Our values
Bravery
Bravery
We challenge the status quo, even when it’s uncomfortable. We ask the tough questions, take risks, and learn out loud.
We challenge the status quo, even when it’s uncomfortable. We ask the tough questions, take risks, and learn out loud.
Kindness
Kindness
We act with care — in how we design, how we speak, and how we show up. We build things that welcome everyone in.
We act with care — in how we design, how we speak, and how we show up. We build things that welcome everyone in.
Persistence
Persistence
We don’t get distracted by noise. We keep going, adapt fast, and do the work that matters - even when it’s hard. We have high standards and persevere until we meet them.
We don’t get distracted by noise. We keep going, adapt fast, and do the work that matters - even when it’s hard. We have high standards and persevere until we meet them.
Meet the Founder
Meet the Founder
Hi, I'm Ruby
Hi, I'm Ruby
I started Rex in 2023 with a clear goal: to enable more UX research in Southeast Asia. I’ve lived in the region since 2019 and care deeply about building digital experiences that actually work here. Too often, companies overlook critical details when designing for this part of the world. I didn’t want that to keep happening.
Before founding Rex, I worked at Boston Consulting Group and Grab in Singapore, and at Nous Group in Australia. I also enjoy sharing what I’ve learned - I’ve spoken at 10 conferences in 7 countries across 2 continents (and counting!).
Teaching is a big focus for me. Through Rex, I run workshops with clients and also teach courses to students around the world. So far, I’ve taught 300+ professionals across 6 continents and 20+ countries through live masterclasses and cohort programs.
If you are keen to hear more from me you can find me on LinkedIn where I regularly share resources and perspectives on our industry.
I started Rex in 2023 with a clear goal: to enable more UX research in Southeast Asia. I’ve lived in the region since 2019 and care deeply about building digital experiences that actually work here. Too often, companies overlook critical details when designing for this part of the world. I didn’t want that to keep happening.
Before founding Rex, I worked at Boston Consulting Group and Grab in Singapore, and at Nous Group in Australia. I also enjoy sharing what I’ve learned - I’ve spoken at 10 conferences in 7 countries across 2 continents (and counting!).
Teaching is a big focus for me. Through Rex, I run workshops with clients and also teach courses to students around the world. So far, I’ve taught 300+ professionals across 6 continents and 20+ countries through live masterclasses and cohort programs.
If you are keen to hear more from me you can find me on LinkedIn where I regularly share resources and perspectives on our industry.
Ready to work with us?
Reach out and we’ll get back to you within two business days.
Ready to work with us?
Reach out and we’ll get back to you within two business days.