Strategic insights for US tech company expanding in Southeast Asia
Strategic insights for US tech company expanding in Southeast Asia
An American tech company with 10+ million monthly active users looked to expand and improve their market position in Singapore.
An American tech company with 10+ million monthly active users looked to expand and improve their market position in Singapore.
Outcomes
Localising and optimising the product and UX
Localising and optimising the product and UX
Positioning of the brand vs competitors
Positioning of the brand vs competitors
Potential partnerships to strengthen the brand’s presence in the region
Potential partnerships to strengthen the brand’s presence in the region
Process
The project was anchored in qualitative research with a cross-section of customers and non-customers, including a hard-to-reach B2B segment. Rex managed end-to-end recruitment, interviews, analysis and presentation of results.
Our approach was collaborative - we shared emerging findings in real time and facilitated workshops to collaborate on project outcomes.
Alongside primary research, the project included extensive secondary analysis to build a clear view of the company’s market positioning and its competitive landscape. Rex also provided additional context on the Singapore market, offering cultural nuance and local insight that enriched the findings.
The project was anchored in qualitative research with a cross-section of customers and non-customers, including a hard-to-reach B2B segment. Rex managed end-to-end recruitment, interviews, analysis and presentation of results.
Our approach was collaborative - we shared emerging findings in real time and facilitated workshops to collaborate on project outcomes.
Alongside primary research, the project included extensive secondary analysis to build a clear view of the company’s market positioning and its competitive landscape. Rex also provided additional context on the Singapore market, offering cultural nuance and local insight that enriched the findings.
Testimonials
Rex was instrumental in helping us navigate the intricacies of the local culture and gain deep insights into the dynamics of events in the region. Their research was thorough, their analysis sharp, and their ability to connect the dots between cultural nuances and business opportunities was impressive.
I highly recommend Rex for research-driven initiatives, particularly those involving complex markets and cultural contexts.
Rex was instrumental in helping us navigate the intricacies of the local culture and gain deep insights into the dynamics of events in the region. Their research was thorough, their analysis sharp, and their ability to connect the dots between cultural nuances and business opportunities was impressive.
I highly recommend Rex for research-driven initiatives, particularly those involving complex markets and cultural contexts.
Senior UX Researcher
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Ready to work with us?
Reach out and we’ll get back to you within two business days.